Who we work with

Our clients are looking to disrupt the status quo with new propositions that deliver unique new value and experiences to consumers.

They aren’t interested in eeking out the next point of market share, nor are we. They want to transform categories and industries—and that’s why they come to us for help.

They include:

  • Industry leaders and incumbents looking to action new sources of growth and differentiation, enter new categories, and launch new brands

  • Startups hoping to refine product-market fit, bring to life winning value propositions, accelerate the path to profitable scale, and exit or secure funding rounds

  • Investors seeking to evaluate new investment opportunities or accelerate portfolio performance

Why they come to us

New business building

Identifying exciting “where to play” choices, developing winning concepts to access and accelerating innovation systems.

Revenue acceleration

Developing tailored growth strategies to take business performance to the next level, including product portfolio, pricing/revenue management, and sales and marketing tactics.

Consumer insights

Infusing the voice of the consumer into key business strategies and decisions.

Business simplification

Sharpening focus and adapting business operations and products to improve profitability and cash flow.

Fundraising and due diligence

Bringing to life the vision for founders and successfully securing funding—or exiting. For investors, evaluating new investment opportunities, whether specific assets or identification of high-potential investable themes.

Executive alignment

Aligning executive teams on strategy, operating model, and organizational design and/or supporting founder-to-CEO transitions.

Fractional / interim support

Augmenting executive teams to take on leadership functions (e.g., marketing, revenue, transformation) on a fractional or interim basis.

What they say about us

Founder/CEO, beverages brand

“We grew double digits and turned a profit for the first time. Thank you!”

CEO, Personal care brand

“Excellent job. We are more aligned about the path forward than we've ever been.”

CMO, Foodtech startup

“The thinking is clear, but more importantly, you brought heart and empathy through the tough decisions.”