Jon McClain
Founder & CEO
Jon draws on nearly two decades of experience as both an advisor and operator to enable clients to achieve profitable, above-market growth. His expertise spans portfolio strategy, innovation, and building new brands and businesses from the ground up.
A former Partner at McKinsey & Company, Jon has advised leading consumer-facing companies around the world. These clients have included both Fortune 500 incumbents seeking to unlock the next horizon of growth and upstart challengers looking to shake up the status quo.
Jon also has firsthand experience driving operational success. As the Global Head of Partner Operations for Local Expert, a division of Expedia, Inc., he expanded the business from a regional focus to a worldwide presence, delivering significant gains in profitability and efficiency.
An unabashed foodie who brings that passion to work, Jon has particular depth in food and beverage. He has collaborated with F&B growth leaders in CPG, retail, restaurants/QSR, technology, private equity, and venture capital.
Many of these former clients remain as confidants, friends, and advisors, and where appropriate and valuable, Jon brings these experts to Die Hard clients to bring further lived experiences and lessons to bear.
Our principles
Value obsessed
The right question = the right result.
We’re focused on creating meaningful impact, even if it means challenging long-held assumptions. If we believe you’re asking the wrong question, we’ll say so—and work with you to find the right one.
Granular
Backed by data, guided by expertise.
We dig deep to uncover the insights that drive success. Our work is grounded in analysis and powered by an understanding of what’s practical, actionable, and impactful.
Collaborative
Better together with collective insights.
We believe the best outcomes come from collaboration. Our process brings together diverse perspectives—yours and ours—to create strategies that truly work.
Practical
Execution is everything.
A great strategy isn’t great unless it can come to life. We collaborate to ensure every project delivers tangible results. If our work sits on a shelf, we have failed.
Fit for purpose
Solutions tailored to your challenges.
Every engagement is purpose-built for your unique business context. One-size-fits-all doesn’t drive results; precision and focus do.
Innovative
Push the boundaries.
We commit to thinking beyond the conventional. By embrancing fresh thinking, we create breakthrough solutions and unlock new doors to growth and transformation.